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Contractors Hot Line is part of the Catalyst Communications Network publication family.
Yokohama TWS has announced the appointment of Lawrence Harmon as regional president for North and Central America, effective Jan. 1, 2025. Harmon will oversee the company’s business strategy in the region, focusing on market growth, commercial team development and customer collaboration. He will report directly to Elio Bartoli, president of Yokohama TWS.
Harmon brings more than three decades of experience in the tire industry, including leadership roles in sales and marketing across various tire segments.
Most recently, he served as president of Global OE Business at Yokohama ATG, where he excelled in team building and customer relationship management. His extensive background also includes executive roles at Michelin and The Carlstar Group, where he spearheaded strategic initiatives and expanded market reach.
"We are thrilled to welcome Lawrence to lead our North and Central America operations," Elio Bartoli, president of Yokohama TWS said.
"His deep industry knowledge and leadership experience will be key to strengthening our market presence and advancing our business strategy."
“Our priority in North and Central America will be on enhancing collaboration with the replacement sales network,” Harmon added.
“With our “local for local” approach, we focus on providing tires and services that empower our customers and address their unique operational needs," he said.
"With a strong presence in the OE market in North America, we look forward to working with our dealer network to achieve similar levels of share in the aftermarket. Leveraging the full potential of our multi-brand portfolio, we are committed to providing tire solutions across agriculture, construction, material handling and two-wheeler markets, helping our customers drive productivity and efficiency in every operation.”