Contractors Hot Line is part of the Catalyst Communications Network publication family.
Contractors Hot Line is part of the Catalyst Communications Network publication family.
Liebherr USA, Co.’s earthmoving and material handling technology team hosted the 2024 North American Sales and Training Seminar, welcoming participants from the U.S., Canada and Europe.
This expanded event reflects the growing importance of the North American market for Liebherr, with internal teams and external distribution networks in attendance.
The two-day seminar involved hands-on training for more than 100 participants, who engaged with products such as crawler excavators, wheel loaders, dozers, material handlers and the TA 230 articulated dump truck.
Each station featured machines, digital displays and presentations from product managers to showcase cutting-edge technologies.
“The North American Sales and Training Seminar is crucial in equipping our extensive distribution network with the necessary tools to be successful," Nick Rogers, general manager of product management said.
"The training acts as driving force for our internal teams to provide informative resources and comprehensive support to our dealer sales channels."
“We believe that by fostering a deeper understanding of our product lines and technologies, sales representatives will be better prepared to engage customers confidently, offering solutions that deliver results.”
The event also fostered networking opportunities among Liebherr’s distribution partners, further strengthening their presence in North America.
“This is a great opportunity to showcase Liebherr’s product quality, innovation and support services across our local US distribution network," Kai Friedrich, managing director of Liebherr USA, Co., and divisional director of earthmoving and material handling technology said.
"Together, we can show that Liebherr is a major player in the North American market, and we will continue to expand our presence.”