Liebherr Partners With Krank Technology for Online Used Equipment Marketplace

Liebherr has unveiled its new digital platform, the used equipment marketplace, powered by Krank technology. This innovative initiative revolutionizes the disposal of used machinery, focusing on construction and material handling equipment.

The platform offers a seamless digital experience, allowing users to browse a wide selection of pre-owned Liebherr machinery, including wheel loaders, excavators, attachments and spare parts. With advanced search and filtering tools, finding the right equipment is made easy.

“We were looking for an expert in creating marketplaces for used construction equipment – and Krank is the standout partner,” Business Development Sales at Liebherr-EMtec GmbH, Daniel Hecker, said. “With the launch of this marketplace, focused on our specific product segments, we provide a central platform for our global used equipment business. Customers are able to independently search our virtual marketplace for the used equipment they need, while our sales partners register and manage their listings via the platform and its associated apps.

“The marketplace brings together on a single platform the entire supply and demand sides of our used equipment business,” Hecker continues. “It combines Liebherr’s strengths of personal advice and customer relationships with the much greater visibility a global digital marketplace offers.”

Accessible via website and soon through a mobile app, the marketplace provides personalized features like watch lists and real-time notifications. By selling directly through the platform, Liebherr ensures profitability and offers buyers the best prices without intermediaries.